BRANDING / PACKAGING DESIGN

AURELIA LAB

To create a cohesive visual identity that communicates quiet intentionality — stripping away excess to let the brand's core values speak clearly. The goal was to position AURELIA LAB as a premium, modern apothecary brand that feels both scientifically credible and deeply rooted in nature, guided by the brand line: Less, But Intentional.

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✴︎ Client
AURELIA LAB

✴︎ Deliverables
Brand Identity & Packaging Design & Website Design

✴︎ Brief 
This project is for educational purposes and is not commercial.
A digital mockup of the Aurelia Lab website homepage displayed over a softly blurred background featuring a glass jar of white cosmetic cream and green botanical elements. The webpage showcases product images, a 'less, but intentional' slogan, and a green cream smear.
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